Early access · Opening to founding merchants
Your customers already told you why it gets returned.
Hudson joins every verified review to your product catalogue, so “runs small” stops being a comment and becomes a number your buying team can act on.
One email when we open. Nothing else, ever.Every reviews app knows a star rating. None of them know your catalogue.
Star ratings measure satisfaction in aggregate. They cannot tell you which size is responsible for half your returns, which colourway generates the complaints about fading, or which variant your best customers are quietly replacing every eight months.
That knowledge exists in your reviews. It has always been there. What has been missing is the join - a line from each customer’s words to the exact product record they are describing. Hudson draws that line.
How it works
01
Collect
Hudson invites customers to review the specific variant they purchased - not the product page they happen to land on. Every request is matched to an order before it is sent, and every response is matched to that same order before it is accepted. No purchase, no review.
02
Join
Each accepted review is written to your product catalogue against the variant record - size, colour, material, whatever attributes your PIM carries. The review stops being a freestanding comment. It becomes a measurement taken against a known standard.
03
Act
Your buying and merchandising teams can query by attribute. Which size runs small. Which fabric draws complaints about pilling. Which variant is quietly outperforming its star rating. The data has always been there - Hudson makes it readable.
The proof
Same product. Different trousers.
| Variant | Reviews | Mean rating | Returns | Most-mentioned |
|---|---|---|---|---|
| Slim fit · 32L | 604 | 3.81 | 18.4% | ‘too short’ |
| Slim fit · 34L | 600 | 4.42 | 7.1% | ‘perfect length’ |
Two variants of the same product. A 2.5× difference in return rate. The figures in brass are the readings that matter - and without the join to the catalogue, they stay buried in 1,204 individual comments that nobody has time to read.
You cannot delete a bad review in Hudson.
A review platform that allows merchants to remove unfavourable reviews is not a reviews platform. It is a marketing tool with a reviews-shaped front. The distinction matters to consumers, and it matters to regulators. Under the UK’s DMCC Act, presenting selectively published reviews as genuine is a banned practice.
Hudson’s verification model is binary: a review is either order-matched and accepted, or it is not published. There is no editorial middle ground where a merchant requests removal and the review quietly disappears. If a review is fraudulent, abusive, or factually wrong about a product specification, there is an investigation process. The outcome is confirmed and removed, or the review stands.
This is not a feature. It is the premise. If you are looking for a platform that lets you curate your star rating, Hudson is not it. If you want your rating to mean something - to customers, to buyers, to anyone who looks at it - the permanence of the record is what gives it weight.
At launch
Collection
- Order-matched review requests
- Variant-level attribution
- Post-purchase timing control
- Multi-locale support
- Email delivery at launch
Structure
- PIM attribute mapping
- SKU-level aggregation
- Attribute mention extraction
- Size and fit signal detection
- Export to CSV and JSON
Integrity
- Order verification required
- No merchant deletion
- Investigation workflow
- DMCC-aligned publishing rules
- Audit log on all decisions
Insight
- Return-rate by variant
- Attribute signal dashboard
- Rating trend by date range
- Most-mentioned by segment
- Buying team alert rules
Frequently asked
How does Hudson connect reviews to my catalogue?
Hudson matches each verified review to the exact variant the customer purchased - SKU, size, colour - using your order data. The review is stored against the product record, not the order, so it accumulates into attribute-level signals your buying team can query directly.
What counts as a verified review?
A review is verified when we can confirm the reviewer completed a purchase of the specific product being reviewed, within a defined recency window. We do not collect reviews from customers who have not bought the product. Under the DMCC Act, a verification claim is a claim - we treat it accordingly.
Can merchants edit or remove reviews they don’t like?
No. You can flag a review for investigation on grounds of fraud, harassment, or factual inaccuracy in a product specification claim. You cannot remove a review because it is critical or because it reveals a genuine product fault. That is the whole point.
Which platforms does Hudson integrate with?
At launch, we connect to Shopify and commercetools. Magento 2 and VTEX are scheduled next. If your stack is not on that list, join the founding merchant programme - we prioritise integrations by demand from founding merchants who have committed.
What does the founding merchant programme offer?
Founding merchants join before we open to the market. You get early access to the platform, a direct line to our product team for the first twelve months, and pricing that reflects the trust involved in building with an early product. The list closes when we open.
When does Hudson open?
We are not announcing a date. We are building carefully, and we will open when the product is ready to support the claim we are asking merchants to trust. Leave your email - we will send one message when that happens.